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In this article, we explore why business phone calls remain crucial for companies in 2025, despite the rise of digital messaging platforms.
There is often a stereotype that earning well with business telephony solutions is difficult. People are increasingly using messaging apps, and it may seem that business phone calls might be becoming less relevant. In this article, we will try to understand what is happening with telephony today.
Traditional fixed-line corporate telephony is declining, but cloud-based phone systems are growing rapidly. According to Statista's report, the number of fixed-line subscriptions is declining worldwide, while the cloud PBX market reached $19.07 billion in 2025, creating opportunities for cloud-based telephony providers.
Given this information against the backdrop of messaging app popularity, one might think people are abandoning telephony altogether, but it's more complex. 75% of customers believe calling is the fastest way to get help from businesses, while 92% of phone calls represent opportunities for business growth.
Similar situations occur with existing customers. According to the PEGA report for 2019, 62% of consumers resolve all issues with a client manager over the phone. While personal communication and emails are widespread, telephones still take the lead.
At first glance, it may seem strange that people continue to contact businesses by phone when almost everyone is accustomed to online communication. However, there are many reasons why telephony remains a sought-after means of communication:
People will continue to use telephony, but it must meet their needs. While regular subscribers may be satisfied with the ability to call someone, corporate clients need advanced Cloud PBX features like call analytics, CRM integration, and unified communications.
Companies and customers continue communicating verbally, but more than simple phone calls are required. Modern businesses require Cloud PBX solutions with these essential features for competitive advantage:
These call processing capabilities become available when businesses choose the right Cloud PBX provider for their needs. According to current market research, the global Cloud PBX market reached $19.07 billion in 2025 and is projected to reach $36.33 billion by 2030 at a 13.64% CAGR, the market for this service is rapidly growing worldwide: it is expected to reach approximately $15 billion in 2023 and is projected to reach $71 billion by 2032. Every fixed operator has the opportunity to slow down subscriber churn; all that remains is to find a suitable vendor.
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Telephony in the B2B segment remains a relevant means of communication. Most customers continue to contact companies by phone and resolve their issues with a client manager in this way. Business communication services remain in high demand, but companies now prefer cloud-based phone systems over traditional fixed lines. Companies need advanced Cloud PBX solutions: call recording, real-time analytics, intelligent call routing, CRM integration, and mobile accessibility.
Operators should focus on business customer needs and market trends to capture the growing demand for unified communications. This approach allows them to offer Cloud PBX solutions that help businesses improve customer service and drive revenue growth.
In this article, we explore why business phone calls remain crucial for companies in 2025, despite the rise of digital messaging platforms.
There is often a stereotype that earning well with business telephony solutions is difficult. People are increasingly using messaging apps, and it may seem that business phone calls might be becoming less relevant. In this article, we will try to understand what is happening with telephony today.
Traditional fixed-line corporate telephony is declining, but cloud-based phone systems are growing rapidly. According to Statista's report, the number of fixed-line subscriptions is declining worldwide, while the cloud PBX market reached $19.07 billion in 2025, creating opportunities for cloud-based telephony providers.
Given this information against the backdrop of messaging app popularity, one might think people are abandoning telephony altogether, but it's more complex. 75% of customers believe calling is the fastest way to get help from businesses, while 92% of phone calls represent opportunities for business growth.
Similar situations occur with existing customers. According to the PEGA report for 2019, 62% of consumers resolve all issues with a client manager over the phone. While personal communication and emails are widespread, telephones still take the lead.
At first glance, it may seem strange that people continue to contact businesses by phone when almost everyone is accustomed to online communication. However, there are many reasons why telephony remains a sought-after means of communication:
People will continue to use telephony, but it must meet their needs. While regular subscribers may be satisfied with the ability to call someone, corporate clients need advanced Cloud PBX features like call analytics, CRM integration, and unified communications.
Companies and customers continue communicating verbally, but more than simple phone calls are required. Modern businesses require Cloud PBX solutions with these essential features for competitive advantage:
These call processing capabilities become available when businesses choose the right Cloud PBX provider for their needs. According to current market research, the global Cloud PBX market reached $19.07 billion in 2025 and is projected to reach $36.33 billion by 2030 at a 13.64% CAGR, the market for this service is rapidly growing worldwide: it is expected to reach approximately $15 billion in 2023 and is projected to reach $71 billion by 2032. Every fixed operator has the opportunity to slow down subscriber churn; all that remains is to find a suitable vendor.
Telephony in the B2B segment remains a relevant means of communication. Most customers continue to contact companies by phone and resolve their issues with a client manager in this way. Business communication services remain in high demand, but companies now prefer cloud-based phone systems over traditional fixed lines. Companies need advanced Cloud PBX solutions: call recording, real-time analytics, intelligent call routing, CRM integration, and mobile accessibility.
Operators should focus on business customer needs and market trends to capture the growing demand for unified communications. This approach allows them to offer Cloud PBX solutions that help businesses improve customer service and drive revenue growth.
In this article, we explore why business phone calls remain crucial for companies in 2025, despite the rise of digital messaging platforms.
There is often a stereotype that earning well with business telephony solutions is difficult. People are increasingly using messaging apps, and it may seem that business phone calls might be becoming less relevant. In this article, we will try to understand what is happening with telephony today.
Traditional fixed-line corporate telephony is declining, but cloud-based phone systems are growing rapidly. According to Statista's report, the number of fixed-line subscriptions is declining worldwide, while the cloud PBX market reached $19.07 billion in 2025, creating opportunities for cloud-based telephony providers.
Given this information against the backdrop of messaging app popularity, one might think people are abandoning telephony altogether, but it's more complex. 75% of customers believe calling is the fastest way to get help from businesses, while 92% of phone calls represent opportunities for business growth.
Similar situations occur with existing customers. According to the PEGA report for 2019, 62% of consumers resolve all issues with a client manager over the phone. While personal communication and emails are widespread, telephones still take the lead.
At first glance, it may seem strange that people continue to contact businesses by phone when almost everyone is accustomed to online communication. However, there are many reasons why telephony remains a sought-after means of communication:
People will continue to use telephony, but it must meet their needs. While regular subscribers may be satisfied with the ability to call someone, corporate clients need advanced Cloud PBX features like call analytics, CRM integration, and unified communications.
Companies and customers continue communicating verbally, but more than simple phone calls are required. Modern businesses require Cloud PBX solutions with these essential features for competitive advantage:
These call processing capabilities become available when businesses choose the right Cloud PBX provider for their needs. According to current market research, the global Cloud PBX market reached $19.07 billion in 2025 and is projected to reach $36.33 billion by 2030 at a 13.64% CAGR, the market for this service is rapidly growing worldwide: it is expected to reach approximately $15 billion in 2023 and is projected to reach $71 billion by 2032. Every fixed operator has the opportunity to slow down subscriber churn; all that remains is to find a suitable vendor.
Telephony in the B2B segment remains a relevant means of communication. Most customers continue to contact companies by phone and resolve their issues with a client manager in this way. Business communication services remain in high demand, but companies now prefer cloud-based phone systems over traditional fixed lines. Companies need advanced Cloud PBX solutions: call recording, real-time analytics, intelligent call routing, CRM integration, and mobile accessibility.
Operators should focus on business customer needs and market trends to capture the growing demand for unified communications. This approach allows them to offer Cloud PBX solutions that help businesses improve customer service and drive revenue growth.
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