This comprehensive marketing guide addresses the unique challenges telecom operators face when promoting cloud PBX services, which differ significantly from core connectivity offerings and require specialized marketing approaches.

Cloud PBX significantly differs from an operator’s core products, so integrating the marketing of this service into existing processes may prove challenging. This guide will explain how to do everything correctly and avoid mistakes.

In this article, we will provide an overview of the cloud PBX market in Brazil as of 2025.

Brazil is a major Latin American country with a population of approximately 212.8 million, making it one of the world's largest economies. Brazil's economy heavily relies on small and medium-sized enterprises (SMEs). These companies make up over 99% of all businesses and employ most Brazilian workers (69-71%). Key sectors for these small businesses revolve around agriculture, manufacturing, retail, and the service sector. With approximately 6.3 million SMEs representing 52% of formal jobs, these small businesses often fall behind in using modern technology, especially in areas like cloud computing.

In this article, we will provide an overview of the Cloud PBX market in Spain as of 2025. Spain is a well-developed European country with a population of approximately 47 million, making it one of Europe’s leading economies. Spain's economy heavily relies on small and medium-sized (SME) businesses. These companies make up 99% of all businesses and employ most Spanish workers (72%). While there are 2.8 million SMEs, these small businesses often lag behind in using modern technology, especially in areas like cloud computing. Key sectors for small businesses include tourism, retail, and local services.