Mobile operator services are used by a variety of companies, but let's focus on the employees:

• Mobile workforce employees who are always on the move, representing over 50% of the global workforce (1.7 billion workers). This group includes real estate agents, couriers, logistics personnel, and anyone who meets with clients outside of an office.
• Move around a lot within office premises. This category includes warehouse workers, auto sales reps, and showroom consultants.
• Rarely sit at desks. Employees at auto repair shops and beauty salons may not even have office desks.

These mobile-first businesses face communication challenges that Cloud PBX providers can solve. First, it’s hard for managers to monitor staff interactions with clients. Second, hurrying employees might miss calls, lose contact, or forget to call back a customer — indicating a lack of automation.

A cloud-based mobile PBX with call recording and CRM integration features can address these issues.

Experience of MNOs has shown that businesses prefer cloud phone systems that integrate with their existing mobile infrastructure. Thus, businesses typically use a Cloud PBX system as follows:

1. Connecting corporate SIM cards to Cloud PBX systems for seamless integration. For employees, nothing changes: they continue to use their old SIM cards, while managers gain the ability to monitor interactions with clients.
2. Configuring cloud-based phone systems with mobile numbers as the company's main line. Sometimes, businesses purchase a cell phone, and employees take turns responding to calls. With Cloud PBX call routing features, calls to the main number are intelligently distributed among employees.

Some companies list the main number and direct contacts of specialists on a website. In all cases, a Cloud PBX allows managers to control employees’ calls.

Mobile operators can capture market share from traditional fixed-line providers in the growing Cloud PBX market. Let's discuss why a Cloud PBX from MNOs is more attractive for companies:

• Complete SIM card integration with Cloud PBX - a unique advantage only mobile operators can provide. Only mobile network operators can seamlessly integrate corporate SIM cards with Cloud PBX platform. Software-only solutions lack the reliability and seamless connectivity of SIM-integrated Cloud PBX systems.
• Fixed-Mobile Convergence (FMC) capabilities, representing a $7.65 billion market. Mobile operators' Cloud PBX solutions enable fixed-mobile convergence, unifying mobile and desk phones into a single communications platform. Employees can call colleagues via short numbers and set up call forwarding from one device to another.
• Deploying cloud-based PBX systems without additional hardware investments. Traditional fixed-line operators require expensive hardware deployment, while mobile operators offer Cloud PBX services through existing SIM infrastructure to activate a Cloud PBX. Mobile operators just need to connect corporate SIM cards to the service — this deployment takes minutes with zero additional hardware costs, offering immediate ROI for enterprise customers.