Kcell is the one of the largest mobile operators in Kazakhstan, with around 42% market share. In 2018, Beeline, the largest operator in Kazakhstan, launched a Cloud PBX service, increasing competition in the B2B segment. Kcell needed a Cloud PBX solution to stay competitive in B2B, increase Average Revenue Per User (ARPU), and support its sales team with better tools.
Kcell’s SIM card sales were growing slowly, which made it hard to reach revenue targets. The parent company, Telia Sonera, planned to boost revenue and introduce new innovative B2B services. Without a Cloud PBX service, Kcell risked losing business clients who were looking for more advanced communication tools from other providers. At the same time, CRM systems were becoming more popular, and integration with telephony became a basic requirement.
Choosing the platform was easy — Digital Tide had the right product and strong experience. But to launch the service, both teams had to work closely together to solve several challenges:
Kcell partnered with Digital Tide to successfully launch their Cloud PBX solution. Together, the teams adapted the platform to Kcell’s needs and special requirements while maintaining compliance with national regulations. Despite initial challenges, the joint effort resulted in a seamless rollout. Key highlights of the solution included:
Future plans include enabling SIM-to-PBX integration as the next milestone for service development. Digital Tide’s expertise and proactive technical, marketing and sales support enabled Kcell to achieve leadership in Kazakhstan’s Cloud PBX market.
Digital Tide’s platform was integrated into Kcell’s infrastructure, ensuring secure connections and seamless compatibility with existing systems.
The interface and features were adapted to Kcell’s brand and regulatory needs, with local compliance and language support.
Kcell teams received targeted training on product features, sales, and support, enabling them to deliver the service confidently to clients.
The launch focused on enterprise clients, with ongoing improvements and plans for SIM integration to expand service capabilities.
Digital Tide’s collaborative approach and high-quality Cloud PBX platform helped us overcome challenges, retain customers, attract new ones, and position Kcell as a telecom leader in Kazakhstan.
Kcell’s partnership with Digital Tide has elevated B2B communications in Kazakhstan through the launch of a robust Cloud PBX platform. This solution delivers advanced telephony features and CRM integration, empowering businesses like Kcell to operate more efficiently and stay competitive in a rapidly evolving market.
