There are a lot of popular OTT providers like Brightcove, Amazon Web Services, and IBM Cloud Video that operate successfully in different markets. Some players directly impact telecom operators' subscriber bases by offering in-demand services such as cloud PBX systems, VPNs, IPTV, and more. Meanwhile, telecom service providers mainly provide telephony and Internet services, which are getting cheaper and don't allow for standing out. As a result, telcos miss the chance to retain their subscribers with additional cloud-based communication solutions and generate more revenue.

Moreover, OTT companies have experienced digital marketing teams and don't need to invest in network infrastructure. Despite these apparent advantages of OTT players, telecom operators possess solid capabilities and opportunities to maintain competitiveness in the cloud communications market, as we'll explore in this article.

Telecom operators offer various services, with telephony being one of the core offerings. As technology advances and customer expectations evolve, continuous modernization of the telephony infrastructure is inevitable. In this article, we’ll try to explore the necessity of modernization, the domains of improvement, and how partnering with a professional vendor can facilitate this transformation.

Sometimes, telecom operators must launch new services for specific customers in a brief span of time. In such cases, meeting extreme deadlines can be nearly impossible without the help of an experienced vendor. In this article, we’ll show how a telecom operator launched a white-label cloud PBX service with Digital Tide in just two weeks and started providing it for a hospital network.

There are many Internet service providers (ISPs) around the world. Each state, region, or city often has local ISPs competing with large telecom operators, especially in smaller countries. However, these providers typically offer similar Internet connections, making it hard to stand out since Internet service has become a commodity. Additionally, the necessary infrastructure is getting more expensive while Internet plan prices are decreasing or staying the same. To attract new customers and retain existing ones, ISPs should consider offering value-added services, such as cloud PBX solutions, which we'll discuss further.

Cloud PBX providers and telecom operators face unique challenges when selling cloud PBX systems to potential customers. Despite growing market demand for cloud-hosted PBX solutions, sales teams regularly encounter objections about pricing, security, and reliability. Understanding what is cloud pbx and mastering objection handling techniques is crucial for closing more deals in today's competitive telecommunications market.

There are several approaches to choosing a Cloud PBX platform. To launch a successful cloud based pbx service, you can buy licenses from a vendor, build your own Cloud PBX system with an open-source toolkit, start a co-branding partnership, or find a vendor with a white-label RevShare model. Let's discuss and compare these Cloud pbx solutions to help you find the most appropriate for your business needs.