What is Outbound Telephony?

Outbound telephony refers to the technology and practice of initiating phone calls from within a business to an external party, such as a customer, lead, or partner. In technical terms, it describes the "outward" direction of a communication session.

While industry professionals use this term to categorize call traffic, it is most commonly understood by the general public as "made calls" or "placed calls." Modern outbound telephony systems often utilize automated tools to help businesses manage high-volume outreach for sales, reminders, and customer follow-ups.