SOHO

November 10, 2025
·
3 min

What is SOHO?

SOHO is an acronym that stands for Small Office / Home Office. It is a term used to describe a specific market segment of very small businesses or self-employed professionals.

This category is considered to be the smallest scale of business operations. While the exact definition can vary, a SOHO business is generally characterized as having 10 or fewer employees, with many modern definitions refining this to between 1 and 4 employees.

The SOHO category encompasses a wide range of enterprises, including:

  • Freelancers and independent contractors
  • Self-employed consultants
  • Small, family-run businesses
  • Startups operating out of a home or a small, rented office space

In the technology and telecommunications industries, SOHO is recognized as a distinct market with unique needs for solutions that are cost-effective, easy to deploy and manage, and highly scalable.

Marketing Team Lead
Content

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